Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

Author:Bob Caporale
Language: eng
Format: mobi, epub
Publisher: McGraw-Hill Education
Published: 2015-08-06T14:00:00+00:00

Through this exercise, and drawing upon some of the strategic theory and influences that we have been exposed to, we believe that we want to solve the market problem with a new, differentiated laptop bag that will focus on this specific market. The question is, how will we go about doing this?

Let’s start with our customer perspective. This is the lens through which the market and product opportunities from our SWOT analysis will be focused, as shown in Figure 5.3.

FIGURE 5.3

Customer Perspective

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